Chris Jones > Art for art's sake | Brandpoint | Masters of Marketing, Shropshire





				This is a communication business for branding support. Our aim is to interest, excite, entertain. Promotional material which is dull yet worthy quite simply will be ignored. But this goes deeper. Whether we are creating advertising, packaging, literature or a website, the key consideration is how the brand values will be projected. My starting point is the customer. What we are producing must be relevant to them, and importantly attract their attention in a positive way. Invariably we must make our voice stand out amongst competing messages. Is the message simple and clear? Is the product young or mature, professional,or striving for attention? But in every instance, we will project quality and substance. The balance of graphics and words is crucial. Not just art for art's sake. Our recognition is that advertising is not an end in itself, but the means to an objective. We're not about 'designers impressing designers'. Our goal is motivated entirely by the individual specific needs. From web design to a humble business card, attention to the finest detail and ensuring that the product communicates effectively is far more important to us than creating a showpiece for our portfolio. Less is more - more or less! It is true to say that less is more as far as advertising and branding are concerned. Why overcomplicate? First impressions count. And if your message is delivered cleanly and swiftly it stands more chance of registering with the subconscious mind. Take a look around, there is a complex mesh of information being thrown at you from every angle. Keep your ideas simple! Keep your advertising clean and to the point. From your smallest stationery item to your vehicle livery, less is more. Chris Jones, creative director

Choosing an agency

Brandpoint Limited. We specialise in creative marketing campaigns, advertising and graphic design and web design. Our agency offices are based in Shropshire, UK. Creative brand marketing, advertising, PR and design services. A 'boutique' marketing agency with website design and full service advertising resources.

Our regional and local client base extends across Cwmbran, Gwent, South Wales, through Oswestry, Presteigne, Web Design in Shropshire Shrewsbury, Telford, Hereford, Leominster, Shropshire and Powys, and many of our clients compete nationally. We are a national UK agency, based in Shropshire.

Key skills include marketing campaigns, branding, press and radio advertising, graphic design, brand management and building, copywriting, internet design, graphics, corporate ID identity and logo design, cross media publishing, PR, exhibitions, promotions, newsletters, websites and much more than your average Shropshire agency.

As a marketing agency we bring real world experience, a strong track record, a powerful team. Resident marketing guru Alan Thornton has many career years in fast moving consumer goods to his name, plus a big reputation as an FMCG troubleshooter. In-house studio director, graphic designer Chris Jones keeps the creative ideas flowing.

Our locale is the Shropshire/Mid Wales border, but our client base is nationwide.

As well as solid marketing and advertising experience, we boast to be an agency who are skillful in producing fantastic websites. Our web design is the product of sound reasoning, logical navigation and internet design skills from our fluent web master Chris Jones, who has been coding HTML and website markup since before most of us had even sent our first email. These skills, combined with sound copywriting from in-house man of many words Alan Thornton, our websites are not only informative and easy to navigate, they are technically superb 'under the bonnet', allowing web search engines such as Google and Yahoo! to find and catalogue our pages much more efficiently. Plus, many of our sites are credited with the 'W3C' sign of compliancy (short for World Wide Web Consortium). Our compliant website coding ensures cross platform, cross browser and cross media compatibility with devices such as braille readers and 'speaking' website browsers.

Part of Brandpoint's service is BrandWeb. BrandWeb is the web design arm of Brandpoint. Web design is an important part of the role of a modern agency, because the web is the 'new media'.

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Less is more - more or less!