Showcase>Cwmbran Shopping Centre | Brandpoint | Masters of Marketing, Shropshire

Since 2001, our hard-hitting marketing campaign has played a key part in building footfall for Cwmbran Shopping.

We’ve helped maintain shopper loyalty during a huge redevelopment programme, and then in promoting the brighter and better offer.

Advertising, PR, website, promotions, newsletters, literature, more.

Now, more shoppers than ever are visiting Wales’ biggest shopping centre—annual footfall is 13 million and still rising.

And more, new retailers have joined Cwmbran’s 170 shops and stores, or upgraded to larger, better premises.

Small wonder that TW Research Associates’ recent Definitive Guide to Shopping Centres rates Cwmbran as No.1 in Wales.

Footfall continues to increase, and each retailer opening smashes all records.

Brandpoint publicity in action, delivering its promises.

Client:
Cwmbran Shopping, largest shopping centre in Wales. Massively upgraded by owners Prudential.

Challenge:
'We need a strong brand identity showing our new face.'

Brandpoint answer:
Meet Amanda! We are literally presenting a ‘new face’: a highly recognisable visual personality linked with the logo. This runs across press ads, in-centre material, posters. website. Her voice is on radio ads, she features in PR material, and even makes personal appearances.

Result: A tight, highly integrated campaign that hits the objective.

Download the Marketing Age article
reviewing Cwmbran marketing project (682kb Adobe Acrobat PDF file)
Listen to the radio ad (MP3, 540kb)

Choosing an agency

Brandpoint Limited. We specialise in creative marketing campaigns, advertising and graphic design and web design. Our agency offices are based in Shropshire, UK. Creative brand marketing, advertising, PR and design services. A 'boutique' marketing agency with website design and full service advertising resources.

Our regional and local client base extends across Cwmbran, Gwent, South Wales, through Oswestry, Presteigne, Web Design in Shropshire Shrewsbury, Telford, Hereford, Leominster, Shropshire and Powys, and many of our clients compete nationally. We are a national UK agency, based in Shropshire.

Key skills include marketing campaigns, branding, press and radio advertising, graphic design, brand management and building, copywriting, internet design, graphics, corporate ID identity and logo design, cross media publishing, PR, exhibitions, promotions, newsletters, websites and much more than your average Shropshire agency.

As a marketing agency we bring real world experience, a strong track record, a powerful team. Resident marketing guru Alan Thornton has many career years in fast moving consumer goods to his name, plus a big reputation as an FMCG troubleshooter. In-house studio director, graphic designer Chris Jones keeps the creative ideas flowing.

Our locale is the Shropshire/Mid Wales border, but our client base is nationwide.

As well as solid marketing and advertising experience, we boast to be an agency who are skillful in producing fantastic websites. Our web design is the product of sound reasoning, logical navigation and internet design skills from our fluent web master Chris Jones, who has been coding HTML and website markup since before most of us had even sent our first email. These skills, combined with sound copywriting from in-house man of many words Alan Thornton, our websites are not only informative and easy to navigate, they are technically superb 'under the bonnet', allowing web search engines such as Google and Yahoo! to find and catalogue our pages much more efficiently. Plus, many of our sites are credited with the 'W3C' sign of compliancy (short for World Wide Web Consortium). Our compliant website coding ensures cross platform, cross browser and cross media compatibility with devices such as braille readers and 'speaking' website browsers.

Part of Brandpoint's service is BrandWeb. BrandWeb is the web design arm of Brandpoint. Web design is an important part of the role of a modern agency, because the web is the 'new media'.

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