Showcase>Lake Vyrnwy Hotel | Brandpoint | Masters of Marketing, Shropshire




		Client: Lake Vyrnwy Hotel—a unique and enchanting lake in the Welsh hills, overlooked by a gorgeous hotel Challenge: 'Update the rather jaded corporate ID, and provide a full marketing/advertising/PR service. A total package—from new corporate ID through to PR.' Brandpoint answer: Rebranding, kicking off with assertive logo and corporate ID, extending through stationery, brochures and website. Ongoing publicity, advertising and PR, accompanied by outstanding photographic support to capture the hotel during it's stages of seasonal change. Result: From strength to strength, the new 'Unforgettable' campaign developed by Brandpoint has seen the hotel's image shine through it's previous shackles to be reborn in glorious colour, through use of sharp and snappy photography and poetic and whimsical copy. Lake Vyrnwy Hotel, Mid Wales, new website at www.lakevyrnwy.com

Choosing an agency

Brandpoint Limited. We specialise in creative marketing campaigns, advertising and graphic design and web design. Our agency offices are based in Shropshire, UK. Creative brand marketing, advertising, PR and design services. A 'boutique' marketing agency with website design and full service advertising resources.

Our regional and local client base extends across Cwmbran, Gwent, South Wales, through Oswestry, Presteigne, Web Design in Shropshire Shrewsbury, Telford, Hereford, Leominster, Shropshire and Powys, and many of our clients compete nationally. We are a national UK agency, based in Shropshire.

Key skills include marketing campaigns, branding, press and radio advertising, graphic design, brand management and building, copywriting, internet design, graphics, corporate ID identity and logo design, cross media publishing, PR, exhibitions, promotions, newsletters, websites and much more than your average Shropshire agency.

As a marketing agency we bring real world experience, a strong track record, a powerful team. Resident marketing guru Alan Thornton has many career years in fast moving consumer goods to his name, plus a big reputation as an FMCG troubleshooter. In-house studio director, graphic designer Chris Jones keeps the creative ideas flowing.

Our locale is the Shropshire/Mid Wales border, but our client base is nationwide.

As well as solid marketing and advertising experience, we boast to be an agency who are skillful in producing fantastic websites. Our web design is the product of sound reasoning, logical navigation and internet design skills from our fluent web master Chris Jones, who has been coding HTML and website markup since before most of us had even sent our first email. These skills, combined with sound copywriting from in-house man of many words Alan Thornton, our websites are not only informative and easy to navigate, they are technically superb 'under the bonnet', allowing web search engines such as Google and Yahoo! to find and catalogue our pages much more efficiently. Plus, many of our sites are credited with the 'W3C' sign of compliancy (short for World Wide Web Consortium). Our compliant website coding ensures cross platform, cross browser and cross media compatibility with devices such as braille readers and 'speaking' website browsers.

Part of Brandpoint's service is BrandWeb. BrandWeb is the web design arm of Brandpoint. Web design is an important part of the role of a modern agency, because the web is the 'new media'.

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