Showcase>Millennium Plaza, Cardiff | Brandpoint | Masters of Marketing, Shropshire

Client: Millennium Plaza, Cardiff’s largest entertainment complex.

Challenge: We need to build awareness in a highly competitive market

Brandpoint answer:
Ditch the dull, longwinded publicity your previous agency produced.

Here’s an exciting, impactful campaign, short sweet and to the point. Aimed exactly at your young target market. Drink? Dance? Take in film? Comedy? There’s lots to do, so don’t decide till you get here—so keep your options open. And that was our theme.

Run it key regional publications and also feature the theme on radio.

Hear the radio ad (MP3, 750kb)

Choosing an agency

Brandpoint Limited. We specialise in creative marketing campaigns, advertising and graphic design and web design. Our agency offices are based in Shropshire, UK. Creative brand marketing, advertising, PR and design services. A 'boutique' marketing agency with website design and full service advertising resources.

Our regional and local client base extends across Cwmbran, Gwent, South Wales, through Oswestry, Presteigne, Web Design in Shropshire Shrewsbury, Telford, Hereford, Leominster, Shropshire and Powys, and many of our clients compete nationally. We are a national UK agency, based in Shropshire.

Key skills include marketing campaigns, branding, press and radio advertising, graphic design, brand management and building, copywriting, internet design, graphics, corporate ID identity and logo design, cross media publishing, PR, exhibitions, promotions, newsletters, websites and much more than your average Shropshire agency.

As a marketing agency we bring real world experience, a strong track record, a powerful team. Resident marketing guru Alan Thornton has many career years in fast moving consumer goods to his name, plus a big reputation as an FMCG troubleshooter. In-house studio director, graphic designer Chris Jones keeps the creative ideas flowing.

Our locale is the Shropshire/Mid Wales border, but our client base is nationwide.

As well as solid marketing and advertising experience, we boast to be an agency who are skillful in producing fantastic websites. Our web design is the product of sound reasoning, logical navigation and internet design skills from our fluent web master Chris Jones, who has been coding HTML and website markup since before most of us had even sent our first email. These skills, combined with sound copywriting from in-house man of many words Alan Thornton, our websites are not only informative and easy to navigate, they are technically superb 'under the bonnet', allowing web search engines such as Google and Yahoo! to find and catalogue our pages much more efficiently. Plus, many of our sites are credited with the 'W3C' sign of compliancy (short for World Wide Web Consortium). Our compliant website coding ensures cross platform, cross browser and cross media compatibility with devices such as braille readers and 'speaking' website browsers.

Part of Brandpoint's service is BrandWeb. BrandWeb is the web design arm of Brandpoint. Web design is an important part of the role of a modern agency, because the web is the 'new media'.

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